Simon Tracey
Paddington, Sydney. Brand, community, and AI at Woolworths Group. Curious about almost everything.
This is where I think out loud. Notes in progress, ideas half-formed, things I’m learning, things that work. Connected by association, not category.
How I think · What I’m working on · Things I keep coming back to
“The garden is a place you tend, not a product you finish.”
Start somewhere
- The Seek-Find-Source-Collect loop — how I approach learning anything
- Writing is thinking — why I write even when no one’s reading
- The Island — my neighbourhood in Paddington, and why place matters
- Food is a philosophy — on cooking, ingredients, and paying attention
Recent additions
This garden grows as I think. Come back and it’ll be different.